Auteur: Jasper Kroese

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How to make sure your Ambitions drive innovation

Last week, I shared some ideas on the interconnectedness of popular terms like purpose, vision, ambition and goals, using the Purpose Pyramid. While each of these levels is relevant to achieve progress as a company, this post will focus specifically on Ambitions, which I utilize as the core driver of Innovation. As an innovation consultant, […]

CONTINUE READING How to make sure your Ambitions drive innovation 7 min read
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The Purpose Pyramid: How to align your organization’s compass

Vision, mission, ambition. Target, goal, and KPI. Purpose, aim, objective. There is a plethora of terms being used interchangeably to describe an organization’s aspirations. But with all of these terms being thrown around haphazardly, who’s keeping track of whether they all align? In fact, how are they even developed in the first place, and who […]

CONTINUE READING The Purpose Pyramid: How to align your organization’s compass 7 min read
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Why organizations are so good at solving the wrong problems

“I’m a problem solver”, the innovation manager at my first employer used to say. “You give me a problem, I’ll give you a solution. That’s why people keep hiring me.” He was right on all counts. People gave him problems, he solved those problems and people kept hiring him. However, the more I got into […]

CONTINUE READING Why organizations are so good at solving the wrong problems 8 min read
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