Research indicates that, due to commoditization of products and services, customer experiences in channels and processes are increasingly becoming the distinctive factor in buying decisions, both for consumers and in B2B decision making units. Mike Hoogveld’s bestseller The Excellent Customer Journey Experience describes how you can deploy organisational learning for innovation and continuous improvement, thus […]
Auteur: Mike Hoogveld
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By Mike Hoogveld 0 on Download your free copy of Mike Hoogveld’s “The Excellent Customer Journey Experience”
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The nine steps of superior value creation
Many organisations, whether large or small and old or new, struggle with the ever-faster changes in their market. They know they have to adapt to respond to these opportunities and threats, but just not how. The question they have to answer is: how can we become future-proof? An important factor in this is innovation and […]
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Long live those who experiment
One of the focal points of my book Agile Management is the necessity of experimentation to learn faster and become the winner in tomorrow’s market. Though major improvements and innovations have emerged from pioneering entrepreneurship, many companies constrain experimentation as they aim at maximum predictability and have fear of failure, thus limiting creativity. However, successful […]
CONTINUE READING Long live those who experiment 21 min read