Tom Maes
Founder
Tom is an expert in developing and implementing strategies, drawing on extensive experience as a consultant and (program) manager. He combines this experience with his entrepreneurial background in an approach grounded in connection, focus, and speed.
Share this article
AMSTERDAM, 16 december 2025
State of Tomorrow, a strategic design agency in Amsterdam, is joining the nlmtd group as an nlmtd company, connecting nlmtd’s strengths in strategy, sustainability, innovation, and transformation with State of Tomorrow’s expertise in future-thinking, product, service, and brand design. State of Tomorrow remains an independent company within the nlmtd group; existing client relationships and points of contact stay the same, now with access to broader capabilities to deliver more impact.
Bringing design excellence into our transformation efforts allows us to help clients achieve impact more quickly. With State of Tomorrow as part of the nlmtd group, we can guide clients from vision to a working product faster.
How 1 + 1 = 3
For clients, this partnership means working with a single integrated team throughout the journey from ambition to outcome. State of Tomorrow brings design, concept development, and a future-focused, imaginative approach. nlmtd brings strategy, organizational design, and scaling capabilities. Together, they cover the complete path from discovery to delivery and ongoing improvement.
For State of Tomorrow, the collaboration opens access to larger transformation programs and the ability to shape them from the outset through to implementation. It gives the team more room to influence complex initiatives and connects the agency to nlmtd Tech Discovery for technology research, venture building, and open innovation.
For nlmtd, bringing in State of Tomorrow’s design capabilities alongside consulting creates a single connected flow from ambition to delivery. It reduces handoffs, accelerates decision-making, and helps us create digital products, services, and platforms that deliver results.
This provides us with a larger platform to showcase what design can achieve, without changing our identity as an agency. Our clients retain the team they trust and gain access to complementary expertise and a network that helps us turn ideas into results more smoothly.
About State of Tomorrow
State of Tomorrow is a strategic design agency in Amsterdam that helps organizations navigate uncertainty and build for the long term. Building on Edenspiekermann’s legacy, the agency works across product, service, and brand design, combining future thinking with concrete execution in digital products and experiences. The company has delivered work across sectors, including Portbase’s harbor management platform, brand and digital design for Elsevier, and passenger journey design at Schiphol Airport. State of Tomorrow has been recognized in the MT1000 and Emerce 100 for product leadership, customer focus, and execution excellence.
Over nlmtd
nlmtd is a B Corp-certified strategy and innovation consultancy based in the Netherlands with a global footprint. They work with organizations to drive transformation across strategy, sustainability, innovation, and change, particularly in high-stakes domains such as energy, mobility, food, agriculture, and the public and social sectors. nlmtd is recognized in the MT1000 for customer satisfaction and execution strength, with diamond tier rankings from Consultancy.nl in innovation and energy consulting and Platinum status in aviation advisory.
Media Contact
nlmtd: Tom Maes, group chairman, tom@nlmtd.com
State of Tomorrow: Vanessa Flink, managing director, v.flink@workontomorrow.today
nlmtd: Vincent Pluijmers, integration lead, vincent@nlmtd.com, +31620969574
