For Heineken, we set up programs worldwide to access innovative solutions
Challenge
We work with Heineken to determine its innovation priorities. We then scour the globe for leading startups, carefully assess their potential, and facilitate meetings during the Brewhouse event, leading to pilot programs to test and validate their value proposition.
Result
The Heineken Brewhouse is a recurring open innovation program that connects startups with Heineken experts to jointly develop solutions to the beer industry’s most pressing challenges. In this way, it fosters collaborations with the potential to transform Heineken’s business.
Customer
Heineken is a Dutch beer brewery and was founded in 1873. Every day, 25 million Heineken beers are served in 192 countries.
Our Impact
The Heineken Brewhouse is a recurring open-innovation program where the most promising entrepreneurial minds come together with The Heineken Company and its partners (Microsoft, SAP SuccessFactors, Accenture, and nlmtd tech discovery) to develop breakthrough solutions to real-world HR challenges. Selected startups and scale-ups present innovations that can transform the HR tech industry within Heineken’s more than 70 Operating Companies. Currently, four startups are working on pilot projects that could scale to more than 90,000 employees.
What we did
Result
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Arno Nijhof
Arno Nijhof
