{"id":46342,"date":"2026-05-04T14:08:00","date_gmt":"2026-05-04T12:08:00","guid":{"rendered":"https:\/\/nlmtd.com\/inspiration\/mastering-transition-joost-van-rooij-on-the-peoples-power-plant\/"},"modified":"2026-05-04T15:17:24","modified_gmt":"2026-05-04T13:17:24","slug":"peoples-power-plant-energy-transition","status":"publish","type":"post","link":"https:\/\/nlmtd.com\/en\/inspiration\/peoples-power-plant-energy-transition\/","title":{"rendered":"Mastering the Transition: Joost van Rooij on the People\u2019s Power Plant"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46342\" class=\"elementor elementor-46342 elementor-45463\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"e-con-top elementor-element elementor-element-49cd3cf e-flex e-con-boxed e-con e-parent\" data-id=\"49cd3cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d75bcb e-con-full e-flex e-con e-child\" data-id=\"3d75bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3bd2529 e-con-full e-flex e-con e-child\" data-id=\"3bd2529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28f9e45 elementor-widget elementor-widget-image\" data-id=\"28f9e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2026\/03\/Mike-scaled-e1774356541470.jpg\" class=\"attachment-full size-full wp-image-45366\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-986e351 e-con-full e-flex e-con e-child\" data-id=\"986e351\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-399ec51 elementor-widget elementor-widget-heading\" data-id=\"399ec51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mike Hoogveld<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e332c28 elementor-widget elementor-widget-heading\" data-id=\"e332c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Co-founder nlmtd<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d9e2b elementor-widget elementor-widget-text-editor\" data-id=\"82d9e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mike Hoogveld is a partner at nlmtd and an expert in future-proof organizing. With more than twenty years of experience as a manager and advisor across a wide range of organizations, both in the Netherlands and internationally, he is also a startup mentor, conducts academic research at Nyenrode, and teaches at various universities and business schools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa1fe9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"2fa1fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:Mike@nlmtd.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b7759 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"65b7759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41cd161 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"41cd161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9725cf6\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 4, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db67eb elementor-widget elementor-widget-heading\" data-id=\"7db67eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share this article<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3362ff elementor-widget elementor-widget-reycore-social-sharing\" data-id=\"c3362ff\" data-element_type=\"widget\" data-e-type=\"widget\" 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0-66.2-93.9-54.2-93.9 25.8 0 16.8 2.1 35.4 9.6 50.7-13.8 59.4-42 147.9-42 209.1 0 18.9 2.7 37.5 4.5 56.4 3.4 3.8 1.7 3.4 6.9 1.5 50.4-69 48.6-82.5 71.4-172.8 12.3 23.4 44.1 36 69.3 36 106.2 0 153.9-103.5 153.9-196.8C384 71.3 298.2 6.5 204 6.5z\"><\/path><\/svg><\/a><\/li><li class=\"rey-shareItem--mail\"><a href=\"mailto:?body=https:\/\/nlmtd.com\/en\/inspiration\/peoples-power-plant-energy-transition\/\"  data-tooltip-text=\"Mail\" rel=\"noreferrer\" target=\"_blank\" aria-label=\"Mail\"><svg aria-hidden=\"true\" role=\"img\" id=\"rey-icon-envelope-69fa108664abc\" class=\"rey-icon rey-icon-envelope \" viewbox=\"0 0 32 32\"><path d=\"M28,5H4C1.791,5,0,6.792,0,9v13c0,2.209,1.791,4,4,4h24c2.209,0,4-1.791,4-4V9  C32,6.792,30.209,5,28,5z M2,10.25l6.999,5.25L2,20.75V10.25z M30,22c0,1.104-0.898,2-2,2H4c-1.103,0-2-0.896-2-2l7.832-5.875  l4.368,3.277c0.533,0.398,1.166,0.6,1.8,0.6c0.633,0,1.266-0.201,1.799-0.6l4.369-3.277L30,22L30,22z M30,20.75l-7-5.25l7-5.25  V20.75z M17.199,18.602c-0.349,0.262-0.763,0.4-1.199,0.4c-0.436,0-0.851-0.139-1.2-0.4L10.665,15.5l-0.833-0.625L2,9.001V9  c0-1.103,0.897-2,2-2h24c1.102,0,2,0.897,2,2L17.199,18.602z\"><\/path><\/svg><\/a><\/li>\t\t\t<\/ul>\n\t\t\t<!-- .rey-postSocialShare -->\n\n\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6c652d e-con-full e-flex e-con e-child\" data-id=\"d6c652d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d574612 elementor-widget elementor-widget-text-editor\" data-id=\"d574612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some ideas are so obvious that you wonder why they do not already exist. Electric cars as mobile batteries that support the energy grid sound like a no-brainer, yet it took nearly a decade to turn this idea into reality.<\/p><p>In the Mastering Transitions podcast, we spoke with Joost van Rooij about the People\u2019s Power Plant, an initiative that brings mobility and energy together and marks a new step in the energy transition. His story shows what transitions are really about in practice. Not technology, but cooperation, trust, and perseverance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9df9197 e-con-full e-flex e-con e-child\" data-id=\"9df9197\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aae4c48 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"aae4c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7LpZlfCh0Wu5Y49onFiutb\/video?utm_source=generator\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d4e5b elementor-widget elementor-widget-heading\" data-id=\"43d4e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">From a Logical Idea to a Complex Reality<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-039edc8 elementor-widget elementor-widget-text-editor\" data-id=\"039edc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 2\"><div class=\"layoutArea\"><div class=\"column\"><p>On paper, it seems simple. Electric cars have batteries that can store energy and feed it back into the grid, so why not use them that way? This is already happening in Utrecht, where shared cars function as neighborhood batteries and help reduce grid congestion. But what looks straightforward on the surface turns out to be complex behind the scenes. The project took years to move from idea to reality. What can we learn from it?<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff8c75 elementor-widget elementor-widget-text-editor\" data-id=\"dff8c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 2\"><div class=\"layoutArea\"><p><strong>Lesson 1: In transitions, what seems simple is often complex in execution<\/strong><br \/>Many people assume that technology is the biggest challenge. In this project, that proved not to be the case. The main obstacles lay elsewhere:<\/p><ul><li>Technology that must work together. Cars, charging stations, and energy networks all need to communicate safely and reliably.<\/li><li>Uncertain business cases. Investments have to be made upfront, while revenues remain unclear.<\/li><li>Laws and regulations. Innovations rarely fit neatly into existing frameworks.<\/li><li>User behavior. People must adapt to a new logic, where a car not only charges but also feeds energy back into the grid.<\/li><\/ul><p><strong>Lesson 2: The biggest barriers in transitions are systemic in nature<\/strong><br \/>The People\u2019s Power Plant could only come into existence because different parties worked closely together within an ecosystem. Car manufacturers, mobility providers, technology partners, municipalities, grid operators, and users each contributed a crucial piece of the puzzle. No single party could have done it alone. What proved essential in this process was the ability to:<\/p><ul><li>reciprocate and align interests<\/li><li>build trust<\/li><li>respect each other\u2019s roles<\/li><\/ul><p>Together, these parties were able to reorganize the system rather than work against it. Crucial in this was the role of the orchestrator. In this case, the Sharing Group acted as the connector that brought everything together and made the system function as a whole.<\/p><p><strong>Lesson 3: Successful transitions move from pilot to scale<\/strong><br \/>A critical step in any transition is the move from experimentation to full operation. This project started with a single car, quickly expanded to 50, and is now scaling up to hundreds and eventually thousands of vehicles. That scaling is essential, because only at scale do real relevance, trust, and impact emerge.<\/p><p><strong>Lesson 4: Transitions require belief before evidence exists<\/strong><br \/>The project gained momentum once its activities and results became visible. Underneath that visibility lay conviction and perseverance. A clear vision is indispensable, as is a deep belief that this is the future and a willingness to keep going despite uncertainty. Or, as Joost aptly put it, <em>\u201cIt\u2019s a marathon, not a sprint.\u201d<\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1359fd elementor-widget elementor-widget-text-editor\" data-id=\"e1359fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"layoutArea\"><div class=\"column\"><p>In short, whether you are working on the energy, mobility, healthcare, or food transition, the patterns are strikingly similar:<\/p><ul><li>Start with a clear conviction<\/li><li>Build an ecosystem of partners<\/li><li>Accept uncertainty in the business case<\/li><li>Combine vision with concrete steps<\/li><li>Make progress visible<\/li><li>And persevere<\/li><\/ul><p>Transitions are learning processes in motion. Think strategically, do not wait too long, and keep moving.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9066ec elementor-widget elementor-widget-heading\" data-id=\"c9066ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Listen to the full episode<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc20db elementor-widget elementor-widget-text-editor\" data-id=\"1bc20db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"layoutArea\"><div class=\"column\"><p>Curious about the full story behind the People\u2019s Power Plant, including concrete examples and real-world insights? Then listen to the Mastering Transitions episode and discover how real change actually comes about.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-c4139e9 e-flex e-con-boxed e-con e-parent\" data-id=\"c4139e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-021c952 elementor-align-left elementor-widget__width-auto --il--mobile-stretch elementor-widget elementor-widget-button\" data-id=\"021c952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/open.spotify.com\/episode\/7LpZlfCh0Wu5Y49onFiutb?si=edc95bc2d8a94840\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Listen on Spotify<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mike Hoogveld Co-founder nlmtd Mike Hoogveld is a partner at nlmtd and an expert in future-proof organizing. With more than twenty years of experience as a manager and advisor across a wide range of organizations, both in the Netherlands and internationally, he is also a startup mentor, conducts academic research at Nyenrode, and teaches at [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":45709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[384,371,407,851,852],"class_list":["post-46342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-collaboration","tag-energietransitie-en","tag-leadership","tag-mobility","tag-system-change"],"acf":[],"_links":{"self":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/46342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/comments?post=46342"}],"version-history":[{"count":10,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/46342\/revisions"}],"predecessor-version":[{"id":46371,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/46342\/revisions\/46371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media\/45709"}],"wp:attachment":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media?parent=46342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/categories?post=46342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/tags?post=46342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}