{"id":45954,"date":"2026-04-09T17:40:52","date_gmt":"2026-04-09T15:40:52","guid":{"rendered":"https:\/\/nlmtd.com\/?p=45954"},"modified":"2026-04-09T17:40:53","modified_gmt":"2026-04-09T15:40:53","slug":"playing-the-ecosystem-game","status":"publish","type":"post","link":"https:\/\/nlmtd.com\/en\/inspiration\/playing-the-ecosystem-game\/","title":{"rendered":"Playing the ecosystem game"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45954\" class=\"elementor elementor-45954 elementor-45737\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"e-con-top elementor-element elementor-element-49cd3cf e-flex e-con-boxed e-con e-parent\" data-id=\"49cd3cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d75bcb e-con-full e-flex e-con e-child\" data-id=\"3d75bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3bd2529 e-con-full e-flex e-con e-child\" data-id=\"3bd2529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28f9e45 elementor-widget elementor-widget-image\" data-id=\"28f9e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2026\/04\/Thijs-Sprangers-1-scaled-e1775745557979.jpg\" class=\"attachment-full size-full wp-image-45747\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-986e351 e-con-full e-flex e-con e-child\" data-id=\"986e351\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-399ec51 elementor-widget elementor-widget-heading\" data-id=\"399ec51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Thijs Sprangers<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e332c28 elementor-widget elementor-widget-heading\" data-id=\"e332c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Director<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ee5e4 elementor-widget elementor-widget-text-editor\" data-id=\"f6ee5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thijs combines 15+ years of experience as an entrepreneur with expertise in innovation and general management roles. As an entrepreneur, he co-founded two agencies and two tech startups. He has worked with globally operating companies as an innovation leader and as a director in profit and loss (P&amp;L) responsible positions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-509ec5f e-con-full e-flex e-con e-child\" data-id=\"509ec5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b50e7de elementor-widget elementor-widget-image\" data-id=\"b50e7de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2026\/04\/ArnoNijhof-1-scaled-e1775745346286.jpg\" class=\"attachment-full size-full wp-image-45750\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-285205a e-con-full e-flex e-con e-child\" data-id=\"285205a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aea11e6 elementor-widget elementor-widget-heading\" data-id=\"aea11e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Arno Nijhof<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6de2f elementor-widget elementor-widget-heading\" data-id=\"ef6de2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Director TNW Programs<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3764d5e elementor-widget elementor-widget-text-editor\" data-id=\"3764d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #484f56;\">I love building \u2013 ecosystems, teams, and programs. At TNW, I built TNW Programs from the ground up into an internationally operating innovation and ecosystem studio. As part of TNW\u2019s management team, I focus on strategic growth and impact, working with a passionate group of people. I thrive on collaboration, pioneering, and watching ideas \u2013 and people \u2013 grow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa1fe9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"2fa1fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:don@nlmtd.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Neem contact op<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b7759 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"65b7759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41cd161 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"41cd161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9725cf6\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 9, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db67eb elementor-widget elementor-widget-heading\" data-id=\"7db67eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Deel dit artikel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3362ff elementor-widget elementor-widget-reycore-social-sharing\" data-id=\"c3362ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"reycore-social-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"rey-element rey-elSharing\">\n\n\t\t\n\t\t\t<ul class=\"rey-postSocialShare --minimal\">\n\t\t\t\t<li class=\"rey-shareItem--facebook-f\"><a 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elementor-element-b993a88 elementor-widget elementor-widget-text-editor\" data-id=\"b993a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unraveling the challenges of innovation ecosystems during Create the Future<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb455c elementor-widget elementor-widget-heading\" data-id=\"1cb455c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Why Innovation Ecosystems Underperform <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d574612 elementor-widget elementor-widget-text-editor\" data-id=\"d574612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW125864983 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW125864983 BCX8\">At\u00a0<\/span><\/span><span class=\"TextRun SCXW125864983 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW125864983 BCX8\">Create the Future<\/span><\/span><span class=\"TextRun SCXW125864983 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW125864983 BCX8\">, Anikka Fulop, Thijs Sprangers, and Arno\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW125864983 BCX8\">Nijhof<\/span><span class=\"NormalTextRun SCXW125864983 BCX8\">\u00a0unpacked a hard truth: innovation ecosystems fail due to poor coordination, not a lack of\u00a0<\/span><span class=\"NormalTextRun SCXW125864983 BCX8\">good ideas<\/span><span class=\"NormalTextRun SCXW125864983 BCX8\">,\u00a0<\/span><span class=\"NormalTextRun SCXW125864983 BCX8\">capital<\/span><span class=\"NormalTextRun SCXW125864983 BCX8\">\u00a0or talent. To thrive, partners must shatter their isolated bubbles and align on a shared mission to actively accelerate startups in their domain.<\/span><\/span><span class=\"EOP SCXW125864983 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-640c81b elementor-widget elementor-widget-heading\" data-id=\"640c81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Designing Ecosystems with Purpose<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff8c75 elementor-widget elementor-widget-text-editor\" data-id=\"dff8c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW67455042 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW67455042 BCX8\">Innovation isn&#8217;t born from a one-size-fits-all playbook; it requires a coordinated, multi-actor behavioral shift. The session mapped the friction between competing actors and delivered three unsentimental rules: choose partners wisely, pursue your mission with integrity, and ruthlessly grow your most powerful value streams. These principles were anchored in real-world benchmarks like WeWork Labs and Amsterdam Science Park.<\/span><\/span><span class=\"EOP SCXW67455042 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4e7ec elementor-widget elementor-widget-image\" data-id=\"8e4e7ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2026\/04\/NLMTD-CTF-38-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-45894\" alt=\"\" srcset=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2026\/04\/NLMTD-CTF-38-1-1024x683.jpg 1024w, https:\/\/nlmtd.com\/wp-content\/uploads\/2026\/04\/NLMTD-CTF-38-1-300x200.jpg 300w, https:\/\/nlmtd.com\/wp-content\/uploads\/2026\/04\/NLMTD-CTF-38-1-768x512.jpg 768w, https:\/\/nlmtd.com\/wp-content\/uploads\/2026\/04\/NLMTD-CTF-38-1-1536x1024.jpg 1536w, https:\/\/nlmtd.com\/wp-content\/uploads\/2026\/04\/NLMTD-CTF-38-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1769595 elementor-widget elementor-widget-heading\" data-id=\"1769595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Experiencing Coordination in Practice <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e31776f elementor-widget elementor-widget-text-editor\" data-id=\"e31776f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">These dynamics were made tangible through\u00a0<\/span><i><span data-contrast=\"auto\">The Ecosystem Game<\/span><\/i><span data-contrast=\"auto\">, in which participants stepped into roles such as investors, universities, and corporates to support the fictional startup <em>Newmaterials.ai.<\/em> As incentives clashed, invisible blockers emerged. As one participant noted:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a039f05 elementor-widget elementor-widget-text-editor\" data-id=\"a039f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>\u201cThe key moment for us was when the perspective shifted from trying to fix individual problems of a single startup to coordinating as an ecosystem to take away blockers. Suddenly we were building an engine instead of trying to fix friction between individual moving parts.\u201d\u00a0<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d83322 elementor-widget elementor-widget-heading\" data-id=\"1d83322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Orchestrating the Future of Work <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca6420 elementor-widget elementor-widget-text-editor\" data-id=\"6ca6420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW144950886 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144950886 BCX8\">The takeaway for the future of work is clear. As innovation becomes increasingly cross-sector, the ability to orchestrate ecosystems \u2014 not just <\/span><span class=\"NormalTextRun SCXW144950886 BCX8\">participate<\/span><span class=\"NormalTextRun SCXW144950886 BCX8\"> in them \u2014 becomes the defining organizational competence.<\/span><\/span><span class=\"EOP SCXW144950886 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":100,"featured_media":45716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[353,647],"class_list":["post-45954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-ecosystems","tag-innovation-2-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/45954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/comments?post=45954"}],"version-history":[{"count":1,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/45954\/revisions"}],"predecessor-version":[{"id":45955,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/45954\/revisions\/45955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media\/45716"}],"wp:attachment":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media?parent=45954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/categories?post=45954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/tags?post=45954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}