{"id":35486,"date":"2025-07-09T13:06:32","date_gmt":"2025-07-09T11:06:32","guid":{"rendered":"https:\/\/nlmtd.com\/inspiration\/buy-build-or-partner-strategic-innovation-inside-and-outside-the-organisation\/"},"modified":"2026-02-12T14:17:41","modified_gmt":"2026-02-12T13:17:41","slug":"buy-build-or-partner-strategic-innovation-inside-and-outside-the-organisation","status":"publish","type":"post","link":"https:\/\/nlmtd.com\/en\/inspiration\/buy-build-or-partner-strategic-innovation-inside-and-outside-the-organisation\/","title":{"rendered":"Buy, build or partner: Strategic innovation inside and outside the organization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35486\" class=\"elementor elementor-35486 elementor-35280\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"e-con-top elementor-element elementor-element-241eb3b e-flex e-con-boxed e-con e-parent\" data-id=\"241eb3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db95f3a e-con-full e-flex e-con e-child\" data-id=\"db95f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc46c21 e-con-full e-flex e-con e-child\" data-id=\"fc46c21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e368593 elementor-widget elementor-widget-image\" data-id=\"e368593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"971\" height=\"1024\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/01\/Wopke-Dost-1.1-scaled-e1749050679512-971x1024.jpg\" class=\"attachment-large size-large wp-image-34132\" alt=\"\" srcset=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/01\/Wopke-Dost-1.1-scaled-e1749050679512-971x1024.jpg 971w, https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/01\/Wopke-Dost-1.1-scaled-e1749050679512-285x300.jpg 285w, https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/01\/Wopke-Dost-1.1-scaled-e1749050679512-768x810.jpg 768w, https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/01\/Wopke-Dost-1.1-scaled-e1749050679512-1457x1536.jpg 1457w, https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/01\/Wopke-Dost-1.1-scaled-e1749050679512.jpg 1707w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fb7189 e-con-full e-flex e-con e-child\" data-id=\"0fb7189\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22136cb elementor-widget elementor-widget-heading\" data-id=\"22136cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Wopke Dost<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6704f elementor-widget elementor-widget-heading\" data-id=\"fa6704f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lead Open Innovation Programs nlmtd<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5463a81 elementor-widget elementor-widget-text-editor\" data-id=\"5463a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wopke has an energetic personality and enjoys developing new ideas while guiding teams toward growth and success. She oversees large innovation programs and leverages her experience in open innovation, strategy, and the startup ecosystem to achieve innovative results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdcd5f9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"fdcd5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:wopke@nlmtd.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb218e 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elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 9, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86631e elementor-widget elementor-widget-heading\" data-id=\"d86631e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share this article<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d951530 elementor-widget elementor-widget-reycore-social-sharing\" data-id=\"d951530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"reycore-social-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"rey-element rey-elSharing\">\n\n\t\t\n\t\t\t<ul class=\"rey-postSocialShare 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l4.368,3.277c0.533,0.398,1.166,0.6,1.8,0.6c0.633,0,1.266-0.201,1.799-0.6l4.369-3.277L30,22L30,22z M30,20.75l-7-5.25l7-5.25  V20.75z M17.199,18.602c-0.349,0.262-0.763,0.4-1.199,0.4c-0.436,0-0.851-0.139-1.2-0.4L10.665,15.5l-0.833-0.625L2,9.001V9  c0-1.103,0.897-2,2-2h24c1.102,0,2,0.897,2,2L17.199,18.602z\"><\/path><\/svg><\/a><\/li>\t\t\t<\/ul>\n\t\t\t<!-- .rey-postSocialShare -->\n\n\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-867082f e-con-full e-flex e-con e-child\" data-id=\"867082f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b13120 elementor-widget elementor-widget-text-editor\" data-id=\"4b13120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW81548808 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW81548808 BCX8\">During the TNW Conference 2025, representatives from organizations including <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW81548808 BCX8\">TenneT<\/span><span class=\"NormalTextRun SCXW81548808 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW81548808 BCX8\">N<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW81548808 BCX8\">atwest<\/span><span class=\"NormalTextRun SCXW81548808 BCX8\">, the Ministry of Economic Affairs and Climate Policy, and a range of innovative companies <\/span><span class=\"NormalTextRun SCXW81548808 BCX8\">and investors <\/span><span class=\"NormalTextRun SCXW81548808 BCX8\">gathered around the table. The central theme of discussion: <\/span><\/span><span class=\"TextRun SCXW81548808 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW81548808 BCX8\">how do you <\/span><span class=\"NormalTextRun SCXW81548808 BCX8\">determine<\/span><span class=\"NormalTextRun SCXW81548808 BCX8\"> whether to buy, build or partner when pursuing innovation?<\/span><\/span><span class=\"EOP SCXW81548808 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763651f elementor-widget elementor-widget-video\" data-id=\"763651f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/oIC7ZT1OH2s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26c595 elementor-widget elementor-widget-text-editor\" data-id=\"f26c595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The session was introduced by <\/span><a href=\"https:\/\/www.linkedin.com\/in\/wopke-dost\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Wopke Dost<\/span><\/a><span data-contrast=\"auto\">, Director of Innovation at nlmtd. She illustrated the topic with a case from <\/span><a href=\"https:\/\/www.boostbaggage.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">BOOST<\/span><\/a><span data-contrast=\"auto\">, a coalition of airports focused on improving baggage handling with open innovation methods, including Schiphol. Depending on the nature of the challenge, the airports within BOOST decide whether to acquire technology or assets, co-develop it with partners, or build it in-house. This approach allows for speed and flexibility while retaining control over the innovation process.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a0ffd elementor-widget elementor-widget-text-editor\" data-id=\"86a0ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Following this example, the group engaged in a substantive discussion. One of the entrepreneurs shared a current case from his startup. His team is pursuing a hybrid strategy: acquiring key components while partnering with others to develop a tailored solution. This method enables them to move quickly without compromising fit or quality.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Another participant highlighted a common risk in acquisitions: culture misalignment. Reflecting on a previous investment, the participant explained that post-acquisition integration failed due to a lack of cultural synergy. While the deal made strategic sense on paper, it only delivered value in the short term.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">From a startup perspective, a founder who had sold his company to Disney offered a contrasting view. In his experience, acquiring a small team only works when the founders are retained and integrated gradually. Preserving their connection to the product and the company culture is critical to long-term success.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd4f856 e-con-full e-flex e-con e-child\" data-id=\"bd4f856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20608ba e-grid e-con-full e-con e-child\" data-id=\"20608ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7e7aa elementor-widget elementor-widget-image\" data-id=\"3a7e7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2025-07-09-at-11.30.08-scaled-r8hzvpw0ydds5jef008puf2tlrfwggmqmktrgi86sg.jpeg\" title=\"WhatsApp Image 2025-07-09 at 11.30.08\" alt=\"WhatsApp Image 2025-07-09 at 11.30.08\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1f5c1f e-con-full e-flex e-con e-child\" data-id=\"e1f5c1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e765f87 e-con-full e-flex e-con e-child\" data-id=\"e765f87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974c292 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"974c292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb84b9 elementor-blockquote--skin-clean elementor-widget elementor-widget-blockquote\" data-id=\"bdb84b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cWe all understand how complex open innovation is, and that it cannot simply be solved with a theory or a model.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Wopke Dost (nltmd)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2011612 elementor-widget elementor-widget-text-editor\" data-id=\"2011612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">A particularly compelling case came from one of the other founders on the table. After entering into a co-creation arrangement and sharing intellectual property with their manufacturer, the relationship began to deteriorate. The founder turned to the group for advice. The discussion yielded two strategic options: buy out the partner or allow the partner to buy them out. The case served as a clear reminder of the importance of defining intellectual property ownership and governance early in any collaboration.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">From the corporate side, TenneT shared the challenges of scaling innovation. While piloting new technologies is common practice, the real question is how to manage risk after the pilot phase ends. As Wopke Dost explained, large organizations can leverage the implementation of a \u2018change<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\"> organization next to their \u2018run\u2019 organization, a structure that facilitates integration and ownership of innovations once they move beyond testing. TenneT acknowledged this need, particularly considering their ambition to connect more customers amid growing grid congestion.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Across all perspectives, startup and corporate, the discussion underscored a shared conclusion: there is no one-size-fits-all approach. Successful innovation depends on making deliberate strategic choices about when to buy, build or partner, and on embedding the right structures to support those decisions over time.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lead Open Innovation Programs nlmtd Wopke has an energetic personality and enjoys developing new ideas while guiding teams toward growth and success. She oversees large innovation programs and leverages her experience in open innovation, strategy, and the startup ecosystem to achieve innovative results. Contact us Share this article During the TNW Conference 2025, representatives from [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":35304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[367,368,369,370,353,371,354,355,349,372,373,374,375,376,350],"class_list":["post-35486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-buy-build-partner-en","tag-corporate-startup-collaboration-en","tag-culture-fit-in-ma-en","tag-duurzaamheid-en","tag-ecosystems","tag-energietransitie-en","tag-future-proof","tag-impact-en","tag-innovation","tag-innovation-strategy-en","tag-intellectual-property-en","tag-open-innovation-en","tag-scaling-innovation-en","tag-strategic-innovation-en","tag-transitions"],"acf":[],"_links":{"self":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/35486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/comments?post=35486"}],"version-history":[{"count":19,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/35486\/revisions"}],"predecessor-version":[{"id":44430,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/35486\/revisions\/44430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media\/35304"}],"wp:attachment":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media?parent=35486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/categories?post=35486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/tags?post=35486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}