{"id":35425,"date":"2025-05-22T11:55:09","date_gmt":"2025-05-22T09:55:09","guid":{"rendered":"https:\/\/nlmtd.com\/inspiration\/man-and-machine-working-together-or-against-each-other\/"},"modified":"2026-02-12T14:17:42","modified_gmt":"2026-02-12T13:17:42","slug":"man-and-machine-working-together-or-against-each-other","status":"publish","type":"post","link":"https:\/\/nlmtd.com\/en\/inspiration\/man-and-machine-working-together-or-against-each-other\/","title":{"rendered":"Man and machine working together or against each other?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35425\" class=\"elementor elementor-35425 elementor-30836\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"e-con-top elementor-element elementor-element-241eb3b e-flex e-con-boxed e-con e-parent\" data-id=\"241eb3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db95f3a e-con-full e-flex e-con e-child\" data-id=\"db95f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc46c21 e-con-full e-flex e-con e-child\" data-id=\"fc46c21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e368593 elementor-widget elementor-widget-image\" data-id=\"e368593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/Rahel-de-Vriend-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fb7189 e-con-full e-flex e-con e-child\" data-id=\"0fb7189\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22136cb elementor-widget elementor-widget-heading\" data-id=\"22136cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Rahel the Friend<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6704f elementor-widget elementor-widget-heading\" data-id=\"fa6704f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Head of Innovation Research &amp; Scouting at TNW<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5463a81 elementor-widget elementor-widget-text-editor\" data-id=\"5463a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"181\" data-end=\"540\">Rahel de Vriend is an open innovation expert with experience in startups and emerging technologies. As Head of Innovation Research and Scouting at The Next Web, she helps companies stay ahead by identifying upcoming trends and technologies that could have a significant impact. Her work combines thorough research with strategic collaboration, linking corporate teams with what&#8217;s next.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-256899f e-con-full e-flex e-con e-child\" data-id=\"256899f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc5d0e elementor-widget elementor-widget-image\" data-id=\"ffc5d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/08\/Jeroen-Kamp-1024x683.jpg\" class=\"attachment-large size-large wp-image-19295\" alt=\"\" srcset=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/08\/Jeroen-Kamp-1024x683.jpg 1024w, https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/08\/Jeroen-Kamp-300x200.jpg 300w, https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/08\/Jeroen-Kamp-768x512.jpg 768w, https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/08\/Jeroen-Kamp-1536x1024.jpg 1536w, https:\/\/nlmtd.com\/wp-content\/uploads\/2023\/08\/Jeroen-Kamp.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7e3c41 e-con-full e-flex e-con e-child\" data-id=\"d7e3c41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c2003 elementor-widget elementor-widget-heading\" data-id=\"37c2003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Jeroen Kamp<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b70d1aa elementor-widget elementor-widget-heading\" data-id=\"b70d1aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Automation &amp; innovation manager<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71663db elementor-widget elementor-widget-text-editor\" data-id=\"71663db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"181\" data-end=\"540\"><span class=\"_fadeIn_m1hgl_8\">Jeroen  <\/span><span class=\"_fadeIn_m1hgl_8\">is  <\/span><span class=\"_fadeIn_m1hgl_8\">a  <\/span><span class=\"_fadeIn_m1hgl_8\">creative  <\/span><span class=\"_fadeIn_m1hgl_8\">and  <\/span><span class=\"_fadeIn_m1hgl_8\">data<\/span><span class=\"_fadeIn_m1hgl_8\">driven  <\/span><span class=\"_fadeIn_m1hgl_8\">innovation<\/span><span class=\"_fadeIn_m1hgl_8\">expert,  <\/span><span class=\"_fadeIn_m1hgl_8\">specialized  <\/span><span class=\"_fadeIn_m1hgl_8\">at  <\/span><span class=\"_fadeIn_m1hgl_8\">automation  <\/span><span class=\"_fadeIn_m1hgl_8\">and  <\/span><span class=\"_fadeIn_m1hgl_8\">mechanization.  <\/span><span class=\"_fadeIn_m1hgl_8\">At  <\/span><span class=\"_fadeIn_m1hgl_8\">Schiphol  <\/span><span class=\"_fadeIn_m1hgl_8\">worked  <\/span><span class=\"_fadeIn_m1hgl_8\">he  <\/span><span class=\"_fadeIn_m1hgl_8\">to  <\/span><span class=\"_fadeIn_m1hgl_8\">vision,  <\/span><span class=\"_fadeIn_m1hgl_8\">strategy  <\/span><span class=\"_fadeIn_m1hgl_8\">and  <\/span><span class=\"_fadeIn_m1hgl_8\">innovative  <\/span><span class=\"_fadeIn_m1hgl_8\">solutions  <\/span><span class=\"_fadeIn_m1hgl_8\">for  <\/span><span class=\"_fadeIn_m1hgl_8\">baggage handling.  <\/span><span class=\"_fadeIn_m1hgl_8\">Thanks to  <\/span><span class=\"_fadeIn_m1hgl_8\">its  <\/span><span class=\"_fadeIn_m1hgl_8\">pragmatic  <\/span><span class=\"_fadeIn_m1hgl_8\">approach  <\/span><span class=\"_fadeIn_m1hgl_8\">and  <\/span><span class=\"_fadeIn_m1hgl_8\">sharp  <\/span><span class=\"_fadeIn_m1hgl_8\">eye  <\/span><span class=\"_fadeIn_m1hgl_8\">for  <\/span><span class=\"_fadeIn_m1hgl_8\">links  <\/span><span class=\"_fadeIn_m1hgl_8\">and  <\/span><span class=\"_fadeIn_m1hgl_8\">opportunities,  <\/span><span class=\"_fadeIn_m1hgl_8\">brings  <\/span><span class=\"_fadeIn_m1hgl_8\">he  <\/span><span class=\"_fadeIn_m1hgl_8\">teams  <\/span><span class=\"_fadeIn_m1hgl_8\">fast  <\/span><span class=\"_fadeIn_m1hgl_8\">direction  <\/span><span class=\"_fadeIn_m1hgl_8\">result &#8211;  <\/span><span class=\"_fadeIn_m1hgl_8\">with  <\/span><span class=\"_fadeIn_m1hgl_8\">eye  <\/span><span class=\"_fadeIn_m1hgl_8\">for  <\/span><span class=\"_fadeIn_m1hgl_8\">stakeholder dynamics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdcd5f9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"fdcd5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:jeroen@nlmtd.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb218e elementor-widget-divider--view-line 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M17.199,18.602c-0.349,0.262-0.763,0.4-1.199,0.4c-0.436,0-0.851-0.139-1.2-0.4L10.665,15.5l-0.833-0.625L2,9.001V9  c0-1.103,0.897-2,2-2h24c1.102,0,2,0.897,2,2L17.199,18.602z\"><\/path><\/svg><\/a><\/li>\t\t\t<\/ul>\n\t\t\t<!-- .rey-postSocialShare -->\n\n\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-867082f e-con-full e-flex e-con e-child\" data-id=\"867082f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e003ea elementor-widget elementor-widget-heading\" data-id=\"8e003ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">A baggage hall with no humans, but full of humanoid robots lugging suitcases - is that the future? <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2946b69 elementor-widget elementor-widget-text-editor\" data-id=\"2946b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Automation is a popular topic, although its level of progress differs widely across industries. It is more than just using technology; it signifies a fundamental change in how we organize processes and human work. This change is especially noticeable in industries such as logistics, warehousing, ports, and airports.  <\/span><span data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/p><p><span data-contrast=\"auto\">The reasons behind automation vary by industry, but they are generally the same: (expected) labor market shortages, the desire to improve working conditions, and technological advances that make automation more affordable.<\/span><span data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29440c elementor-widget elementor-widget-heading\" data-id=\"b29440c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The benefits are clear, so why isn't a robot already making our car and delivering it to your home? <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c50d31 elementor-widget elementor-widget-text-editor\" data-id=\"4c50d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW166886254 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW166886254 BCX8\">A key challenge lies in designing the solution itself. Just because the technology exists doesn\u2019t mean the solution is already there. Existing infrastructure often complicates things: technology must adapt to an environment initially built for humans, not robots. And while humans perform tasks effortlessly, sometimes you have to bend technology into unusual shapes to achieve the same result.   <\/span><\/span><span class=\"EOP SCXW166886254 BCX8\" data-ccp-props=\"{\"335559739\":240}\"> <span class=\"NormalTextRun SCXW155516541 BCX8\">It&#8217;s easiest to develop technological solutions in an environment specifically designed for that purpose, but you<\/span> <span class=\"NormalTextRun SCXW155516541 BCX8\">often lack <\/span>that luxury.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90fed2 elementor-widget elementor-widget-heading\" data-id=\"d90fed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">After all, adapting infrastructure is costly, but tailoring technology to fit that infrastructure is equally expensive. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff08159 elementor-widget elementor-widget-text-editor\" data-id=\"ff08159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW141836548 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW141836548 BCX8\">There&#8217;s more to consider: getting people on board with this transition is just as crucial. Not everyone prefers a robotic arm as their new coworker. Additionally, operating and maintaining these smart systems require entirely new skills, which are already hard to find.  <\/span><\/span><span class=\"EOP SCXW141836548 BCX8\" data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e888faa elementor-widget elementor-widget-heading\" data-id=\"e888faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">In which industries is automation already being implemented? From aviation to healthcare, nlmtd &amp; TNW Programs see several parties working on shaping the future. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4218833 elementor-widget elementor-widget-text-editor\" data-id=\"4218833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW107919815 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW107919815 BCX8\">In which industries are we already witnessing automation becoming a reality? From aviation to healthcare, at nlmtd and TNW Programs, we&#8217;re observing more organizations actively planning for the future. <\/span><\/span><span class=\"EOP SCXW107919815 BCX8\" data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/p><p><span class=\"TextRun SCXW22471323 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW22471323 BCX8\">Take Stedin, for example. They posed a straightforward yet essential question:  <\/span><\/span><span class=\"TextRun SCXW22471323 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW22471323 BCX8\">How can we make the physically demanding job of moving energy cables easier and more inclusive?<\/span><\/span><span class=\"TextRun SCXW22471323 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW22471323 BCX8\"> An important question because increasing our energy capacity relates to work that currently requires a lot of physical effort. Together, we explored how smart <\/span> <span class=\"NormalTextRun SCXW22471323 BCX8\">ergonomic solutions could support automation &#8211; not only to improve work efficiency but also to make it more appealing and future-proof.<\/span><\/span><span class=\"EOP SCXW22471323 BCX8\" data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/p><p><span class=\"TextRun SCXW28449665 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW28449665 BCX8\">Aviation is also working hard to automate essential processes. Within <a href=\"http:\/\/www.boostbaggage.com\" target=\"_blank\" rel=\"noopener\">BOOST<\/a>, the innovation program for baggage handling, airports dedicate significant effort to pilots with new technologies. <\/span><\/span><span class=\"TextRun SCXW28449665 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW28449665 BCX8\">However, it quickly became clear that technology alone is not sufficient. After the first round of pilots, it became evident that both processes and controls, the &#8216;brains&#8217; of the operation, needed to be redesigned.  <\/span><\/span><\/p><p><span data-contrast=\"auto\">Therefore, the program was expanded. In addition to product testing, processes and people were actively involved in the design. This approach enabled us to integrate technology, process, and software into a unified system, as only then does automation produce a lasting impact.  <\/span><span data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/p><p><span data-contrast=\"auto\">We also see promising opportunities for automation in elder care. For NN, we are exploring innovations that can reduce or even fully automate parts of the work &#8211; from smart tools that automatically generate reports to non-invasive technologies that help the elderly live independently at home for longer. <\/span><span data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3981e56 elementor-widget elementor-widget-heading\" data-id=\"3981e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Smart automation begins by asking the right questions  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c17836 elementor-widget elementor-widget-text-editor\" data-id=\"2c17836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Automation demands not only new technology but also the redesign of processes and clear decisions about where people still make a difference. Organizations that approach this comprehensively, focusing on technology, control, and user needs, create systems that work. Not just because they can, but because they truly work.  <\/span><span data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/p><p><span data-contrast=\"auto\">It&#8217;s tempting to view technology as the solution itself. However, those who automate intelligently do not begin with technology. It starts with asking: what truly needs to change in the way we work? The answer to that question decides whether you&#8217;ll end up with a robot that lifts suitcases or with a future where humans and machines support each other.   <\/span><span data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/p><p><span class=\"NormalTextRun SCXW197642313 BCX8\">It is clear that this topic is also alive internationally: during the leading event SXSW in Austin, the EU organized a panel session on &#8216;The <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW197642313 BCX8\">Future<\/span><span class=\"NormalTextRun SCXW197642313 BCX8\"> of <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW197642313 BCX8\">Robotics<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW197642313 BCX8\">and<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW197642313 BCX8\">the<\/span><span class=\"NormalTextRun SCXW197642313 BCX8\"> Human Touch,&#8221; in which <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW197642313 BCX8\">Rahel<\/span><span class=\"NormalTextRun SCXW197642313 BCX8\"> was invited to speak on the role of technology in the future of work and care.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f0ffa elementor-widget elementor-widget-image\" data-id=\"52f0ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/rahel-1536x1024.jpeg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-30852\" alt=\"\" srcset=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/rahel-1536x1024.jpeg 1536w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/rahel-300x200.jpeg 300w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/rahel-1024x683.jpeg 1024w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/rahel-768x512.jpeg 768w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/rahel.jpeg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e864145 elementor-widget elementor-widget-text-editor\" data-id=\"e864145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"SectionContainer__StyledSectionContainer-vun24v-0 dxwPGg ArticleTemplatestyles__HeaderImageSection-k6duon-2 itqIZa\"><em><span class=\"TextRun SCXW88739192 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW88739192 BCX8\">Rahel<\/span><span class=\"NormalTextRun SCXW88739192 BCX8\"> the Friend<\/span><span class=\"NormalTextRun SCXW88739192 BCX8\"> (TNW <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW88739192 BCX8\">Programs) <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW88739192 BCX8\"> &#8211;<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW88739192 BCX8\">panelist<\/span><span class=\"NormalTextRun SCXW88739192 BCX8\"> at EU S<\/span><span class=\"NormalTextRun SCXW88739192 BCX8\">XSW <\/span> <\/span><span class=\"EOP SCXW88739192 BCX8\" data-ccp-props=\"{\"335559739\":240}\"> <\/span><\/em><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rahel the Friend Head of Innovation Research &amp; Scouting at TNW Rahel de Vriend is an open innovation expert with experience in startups and emerging technologies. As Head of Innovation Research and Scouting at The Next Web, she helps companies stay ahead by identifying upcoming trends and technologies that could have a significant impact. Her [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":30995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[362,358,356,357,353,354,355,349,361,360,351,352,359,350],"class_list":["post-35425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-automation-en-2","tag-automation-en","tag-challenge","tag-communication-en","tag-ecosystems","tag-future-proof","tag-impact-en","tag-innovation","tag-machine-en","tag-man","tag-nature","tag-preserve","tag-robotics","tag-transitions"],"acf":[],"_links":{"self":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/35425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/comments?post=35425"}],"version-history":[{"count":13,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/35425\/revisions"}],"predecessor-version":[{"id":44433,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/posts\/35425\/revisions\/44433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media\/30995"}],"wp:attachment":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media?parent=35425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/categories?post=35425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/tags?post=35425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}