{"id":48528,"date":"2026-07-09T11:35:59","date_gmt":"2026-07-09T09:35:59","guid":{"rendered":"https:\/\/nlmtd.com\/cases\/dura-vermeer-embeds-innovation-throughout-the-organization-with-the-help-of-nlmtd\/"},"modified":"2026-07-09T12:00:26","modified_gmt":"2026-07-09T10:00:26","slug":"embedding-innovation-organization-dura-vermeer","status":"publish","type":"cases","link":"https:\/\/nlmtd.com\/en\/cases\/embedding-innovation-organization-dura-vermeer\/","title":{"rendered":"Dura Vermeer embeds innovation throughout the organization with the support of nlmtd"},"content":{"rendered":"\t\t
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Dura Vermeer embeds innovation throughout the organization with the support of nlmtd<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tInnovation<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Challenge<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dura Vermeer has ambitious plans to embed innovation throughout the entire organization on a structural basis. The challenge was to define a broadly supported vision for innovation and determine how to ensure it takes root across the organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Result<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In collaboration with nlmtd, an innovation vision was developed and launched through the 2025 Innovation Award and 15 inspiration sessions, resulting in an organization-wide movement that brought innovation to life among employees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dura Vermeer is a full-service construction and infrastructure company that designs, develops, and delivers projects, including engineering, management, maintenance, renovation, and transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In brief<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dura Vermeer no longer saw innovation as a side issue, but as an integral part of its day to day operations. Together with nlmtd, the company developed an inspiring vision for innovation and a way to bring that vision to life, from executive management all the way to the construction site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Strategic Innovation Vision as a Compass<\/div>\t\t\t
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Inspirational sessions throughout the Netherlands<\/div>\t\t\t
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Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Building on a Clear Vision<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dura Vermeer has ambitious goals: to build in a more sustainable, digital, and innovative way. But turning those ambitions into reality required more than isolated initiatives. The organization set out to establish a clear direction for innovation and to encourage employees to take an active role in it.

<\/span>The challenge was to define a vision that charts a course for the future and genuinely takes root throughout the entire organization.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Deepdive\nin the\nprocess<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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To achieve this goal, a three step approach was developed in collaboration with nlmtd, integrating strategy, communication, and activation.<\/span><\/p>

1. An Inspiring Vision for Innovation<\/strong>
Working closely with the management and core teams, Dura Vermeer defined its innovation compass. External trends, internal strengths, and market dynamics were brought together into a clear, cohesive narrative that guides all innovation efforts.<\/p>

The vision was translated into specific focus areas for each division, such as digitization, automation, and innovative construction concepts.<\/div>

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2. The Dura Vermeer Innovation Award<\/strong>
A vision only gains value when people put it into action. That is why nlmtd, together with Dura Vermeer, launched the Dura Vermeer Innovation Award 2025: an organization wide program that invites employees to share ideas, collaborate, and bring innovation to life.<\/p>

The Innovation Award also served as the first opportunity to share the new innovation vision across the entire organization. By aligning the challenge with the defined focus areas, employees were immediately introduced to the strategic direction.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Winners of the 2025 Dura Vermeer Innovation Award<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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3. Communication & Activation<\/span><\/strong><\/p>

To promote the Innovation Award and reinforce the vision, we developed an energetic communication campaign with a clear message: innovation starts with you.<\/p>

Through 15 inspiration sessions held across the country, along with strong visibility at all levels of the organization, our innovation focus areas became relatable for everyone. These sessions proved to be a powerful way to inspire employees with the new innovation vision while inviting them to contribute through the Innovation Award.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The collaboration led to an organization-wide movement that breathed new life into innovation.<\/p>