{"id":36945,"date":"2025-11-06T11:20:42","date_gmt":"2025-11-06T10:20:42","guid":{"rendered":"https:\/\/nlmtd.com\/?post_type=cases&#038;p=36945"},"modified":"2025-11-06T11:23:53","modified_gmt":"2025-11-06T10:23:53","slug":"first-aid-for-exceptions-shifting-gears-during-the-covid-crisis","status":"publish","type":"cases","link":"https:\/\/nlmtd.com\/en\/cases\/first-aid-for-exceptions-shifting-gears-during-the-covid-crisis\/","title":{"rendered":"First aid for exceptions: shifting gears during the COVID crisis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36945\" class=\"elementor elementor-36945 elementor-35552\" data-elementor-post-type=\"cases\">\n\t\t\t\t<div class=\"e-con-top elementor-element elementor-element-dffb0ea e-flex e-con-boxed e-con e-parent\" data-id=\"dffb0ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8be13 elementor-widget elementor-widget-heading\" data-id=\"1f8be13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">First aid for exceptions: shifting gears during the COVID crisis<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-58f58bc e-flex e-con-boxed e-con e-parent\" data-id=\"58f58bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6205b33 e-con-full e-flex e-con e-child\" data-id=\"6205b33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9b54e elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"dc9b54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"225\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/GGD-GHOR-NL-log-png-1.png\" class=\"attachment-full size-full wp-image-29449\" alt=\"\" srcset=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/GGD-GHOR-NL-log-png-1.png 1080w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/GGD-GHOR-NL-log-png-1-300x63.png 300w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/GGD-GHOR-NL-log-png-1-1024x213.png 1024w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/05\/GGD-GHOR-NL-log-png-1-768x160.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7683849 e-con-full e-flex e-con e-child\" data-id=\"7683849\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ad36b05 e-con-full e-flex e-con e-child\" data-id=\"ad36b05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd5b63 elementor-widget elementor-widget-heading\" data-id=\"9dd5b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>Public and Social domain<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e094b46 elementor-widget elementor-widget-heading\" data-id=\"e094b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>Strategy<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3150fc3 e-con-full e-flex e-con e-child\" data-id=\"3150fc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7569b7a elementor-widget elementor-widget-heading\" data-id=\"7569b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b01ada u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"7b01ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the COVID pandemic, the GGDs were responsible for launching a nationwide COVID-19 vaccination campaign in a very short period. The challenge was to vaccinate millions of Dutch people safely, quickly, and accessibly, all while keeping vulnerable groups with specific needs in focus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc77c90 elementor-widget elementor-widget-heading\" data-id=\"bc77c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Results<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaaf48a u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"aaaf48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>nlmtd developed an innovative approach that effectively organized the vaccination process for diverse audiences and changing circumstances, and scaled it up to ensure everyone had access to a vaccine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730859b elementor-widget elementor-widget-heading\" data-id=\"730859b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Client<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f1fec u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"63f1fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The GGD is a network of 25 regional health departments responsible for public health and infectious disease control across the Netherlands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-78f385d e-flex e-con-boxed e-con e-parent\" data-id=\"78f385d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5833135 elementor-widget elementor-widget-heading\" data-id=\"5833135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In short<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eeab33 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"0eeab33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the COVID-19 pandemic, the GGDs faced a huge challenge: vaccinating millions of people amid ever-changing political conditions, new vaccines, and numerous target groups. nlmtd was brought in to improve the coordination of exceptions, organize processes, and streamline them. Through smart standardization, a multidisciplinary approach, and close collaboration with general practitioners, healthcare institutions, and ministries, a flexible yet strong system was developed under high pressure. This also ensured vulnerable groups, such as the homeless, undocumented, or disabled, gained access to vaccination. The result was a widely supported, accessible, and scalable vaccination campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-1f2768f e-flex e-con-boxed e-con e-parent\" data-id=\"1f2768f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cad728 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4cad728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232522e elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"232522e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Supported regional GGDs<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466b4b2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"466b4b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b1ccf elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"67b1ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Pricks per week at peak times<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1200000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-97ec98b e-flex e-con-boxed e-con e-parent\" data-id=\"97ec98b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-870459d e-con-full e-flex e-con e-child\" data-id=\"870459d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f79dd9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9f79dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e20dd elementor-blockquote--skin-clean elementor-widget elementor-widget-blockquote\" data-id=\"91e20dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWhat mattered was that everyone - regardless of origin, immigration status, or disability - had the same chance at protection. We established a workable system for this under intense pressure.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Suzanne Nederlof (nlmtd)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-1e160ea e-flex e-con-boxed e-con e-parent\" data-id=\"1e160ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aac864d elementor-widget elementor-widget-heading\" data-id=\"aac864d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f7734d e-con-full e-flex e-con e-child\" data-id=\"3f7734d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430f5a5 elementor-widget elementor-widget-heading\" data-id=\"430f5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Vaccinating under unprecedented conditions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0385f51 e-con-full e-flex e-con e-child\" data-id=\"0385f51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f95dde9 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"f95dde9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the start of the pandemic, vaccination efforts in the Netherlands were handled by several groups, including general practitioners and hospitals. Once it was clear that the Pfizer vaccine could be widely used, the task was assigned to the GGDs: to establish the national vaccination campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aefd76 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"7aefd76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It quickly became clear that this would be a significant logistical and social operation. It was not only about scaling up but also about reaching all target groups: from the elderly, people with disabilities, migrant workers, and individuals without residence status to the large flu shot group of 1.7 million people. This required not only medical but also social and logistical customized solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-facc680 e-flex e-con-boxed e-con e-parent\" data-id=\"facc680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-409de07 elementor-widget elementor-widget-heading\" data-id=\"409de07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Process: Finding order in chaos  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d3cd5 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"13d3cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Phase 1: Identifying exceptions<\/strong><\/p><p>nlmtd was brought in for project management on specific implementations and customization, such as new vaccines or targeting special groups. Increasingly, exceptions to the standard were being made. Vaccination processes were designed for large-scale delivery, but not for detailed nuances.<\/p><p>To make that variation easier to handle, Jan, Suzanne, and their team developed an approach that systematically analyzed each target group. For example, they examined: \u00a0<\/p><ul><li>Where does this differ from the standard process?<\/li><li>What are the medical and legal concerns?<\/li><li>Who are the stakeholders?<\/li><li>How can you effectively reach this target audience?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-0eb88da rey-mobiOffset e-flex e-con-boxed e-con e-parent\" data-id=\"0eb88da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5892a elementor-widget elementor-widget-image\" data-id=\"1c5892a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"640\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/08\/Procesvisualisatie-GGD-case.png\" class=\"attachment-full size-full wp-image-36080\" alt=\"\" srcset=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/08\/Procesvisualisatie-GGD-case.png 1920w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/08\/Procesvisualisatie-GGD-case-300x100.png 300w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/08\/Procesvisualisatie-GGD-case-1024x341.png 1024w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/08\/Procesvisualisatie-GGD-case-768x256.png 768w, https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/08\/Procesvisualisatie-GGD-case-1536x512.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844b025 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"844b025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Phase 2: Creating a checklist and dashboard<\/strong><br \/>Over time, a consistent workflow was developed: a scan that grouped each target audience within the same multidisciplinary &#8220;blocks&#8217; (such as invitation for referral places, invitation, location, type of vaccine, registration). This was supported by a simple yet effective dashboard and a committed team of doctors, lawyers, IT, and operations experts.<\/p><p><strong>Phase 3: Promoting Inclusiveness and Scaling Up Together<\/strong><br \/>Using the checklist as a foundation, it became easier to quickly add new target groups to the campaign, each with their own approach and focus areas. This provided a straightforward way to reach groups responsibly, such as flu shot recipients. Additionally, the plan to scale up vaccination capacity was addressed. It was increased from 100,000 to 1.2 million shots per week in a short time. This allowed both mass vaccination efforts and local adaptation to be incorporated into the strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-f9d941f e-flex e-con-boxed e-con e-parent\" data-id=\"f9d941f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f002e7 e-con-full e-flex e-con e-child\" data-id=\"9f002e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5037a3d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5037a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deepdive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2386108 e-con-full e-flex e-con e-child\" data-id=\"2386108\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-917443b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"917443b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Reaching at-risk target groups<\/strong><br \/>One of the biggest challenges was reaching vulnerable target groups, which included dozens of different groups. These include:<\/p><ul><li>For non-mobile home residents and nursing homes, a process was established to administer vaccines on-site, without compromising medical safety or record-keeping.<\/li><li>Vaccination skeptics: By addressing local contexts and needs, such as offering approachable locations and familiar faces, the barrier to vaccination was reduced.<\/li><li>People without an address or legal status were also reached through collaborations with shelters, neighborhood teams, and healthcare providers.<\/li><\/ul><p>By focusing on practical accessibility for each target group, rather than relying on system-based reasoning, vaccination became truly accessible to everyone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-9d5f557 e-flex e-con-boxed e-con e-parent\" data-id=\"9d5f557\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a6544a e-con-full e-flex e-con e-child\" data-id=\"5a6544a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f19766 elementor-widget elementor-widget-image\" data-id=\"8f19766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"957\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2025\/07\/Covid-vaccinatie-bord2-e1753095167780.jpeg\" class=\"attachment-full size-full wp-image-35715\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54f16f2 e-con-full e-flex e-con e-child\" data-id=\"54f16f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-013846e elementor-widget elementor-widget-heading\" data-id=\"013846e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Result<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad81ebd elementor-widget elementor-widget-text-editor\" data-id=\"ad81ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ultimately, a structured work process was in place that allowed for the consistent management of the many target groups and exceptions within the national vaccination campaign. Thanks to this approach, vulnerable and often overlooked groups gained effective access to vaccination. Multiple vaccines were successfully rolled out in a very short time, each with its own logistics, target group, and communication strategy. Moreover, nlmtd&#8217;s approach created a blueprint that is now embedded in the National Infectious Disease Control Functionality (LFI).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6979f33 e-con-full e-flex e-con e-child\" data-id=\"6979f33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c67a8dd elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c67a8dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641da39 elementor-blockquote--skin-clean elementor-widget elementor-widget-blockquote\" data-id=\"641da39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tClear, direct, and committed with a flexible approach, complex issues during this crisis were addressed quickly and professionally. The people of nlmtd are known for their down-to-earth and realistic perspective on these issues, translating them into pragmatic and achievable solutions.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Jaap Eikelboom (Directeur Landelijke Covid-19 Bestrijding)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-7574ad8 e-flex e-con-boxed e-con e-parent\" data-id=\"7574ad8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-734d03f elementor-widget elementor-widget-heading\" data-id=\"734d03f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Next steps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dde0c5 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"2dde0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Following the coronavirus crisis, work methods within the RIVM were established through the creation of the National Infectious Disease Control Functionality (LFI). nlmtd served as the foundation for this new organizational unit and helped turn lessons learned into structure, work methods, and processes. Currently, nlmtd is involved in making the LFI more operational. This enables immediate scaling up during future outbreaks or crises, using existing plans, structures, and resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-top elementor-element elementor-element-749f18c e-flex e-con-boxed e-con e-parent\" data-id=\"749f18c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-418ca93 elementor-widget elementor-widget-heading\" data-id=\"418ca93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-012c386 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"012c386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What started as a reactive response to vaccination exceptions evolved into a strategic foundation for inclusive crisis intervention in the Netherlands. Thanks in part to nlmtd&#8217;s pragmatic and strategic approach &#8211; focused on speed, simplicity, and reach &#8211; millions of Dutch citizens could get vaccinated without leaving vulnerable groups behind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33d7bad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33d7bad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d99957\" data-id=\"0d99957\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--0d99957 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc54658 elementor-widget elementor-widget-heading\" data-id=\"fc54658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Want to learn more? We did this!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf1ce7 elementor-widget__width-initial --il--stretch --il--tablet-stretch --il--mobile-stretch elementor-widget elementor-widget-reycore-grid\" data-id=\"caf1ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"reycore-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rey-gridEl --posts --type-normal --type-md-normal --type-sm-normal\" style=\"--total:1\" data-layout=\"brooklyn\">\n\t\t<div class=\"__items \">\n\t\t\t<div class=\"__item elementor-repeater-item-posts-6716 post-6716 type-team\"><div class=\"rey-card --brooklyn\"><a href=\"https:\/\/nlmtd.com\/en\/team\/suzanne-helming\/\" class=\"__media-link\" aria-label=\"Suzanne Helming\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"1024\" src=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2021\/07\/Suzanne-Helming-2.1-scaled-e1749134676646-971x1024.jpg\" class=\"__media\" alt=\"\" srcset=\"https:\/\/nlmtd.com\/wp-content\/uploads\/2021\/07\/Suzanne-Helming-2.1-scaled-e1749134676646-971x1024.jpg 971w, https:\/\/nlmtd.com\/wp-content\/uploads\/2021\/07\/Suzanne-Helming-2.1-scaled-e1749134676646-285x300.jpg 285w, https:\/\/nlmtd.com\/wp-content\/uploads\/2021\/07\/Suzanne-Helming-2.1-scaled-e1749134676646-768x810.jpg 768w, https:\/\/nlmtd.com\/wp-content\/uploads\/2021\/07\/Suzanne-Helming-2.1-scaled-e1749134676646-1457x1536.jpg 1457w, https:\/\/nlmtd.com\/wp-content\/uploads\/2021\/07\/Suzanne-Helming-2.1-scaled-e1749134676646.jpg 1707w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/a><div class=\"__overlay\"><\/div><h2 class=\"__captionEl __captionTitle \">Suzanne Helming<\/h2><h2 class=\"__captionEl __captionTitle __hover-title\">Suzanne Helming<\/h2><\/div><\/div>\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":14,"featured_media":35712,"template":"","thema":[495],"services":[468],"class_list":["post-36945","cases","type-cases","status-publish","has-post-thumbnail","hentry","thema-sociaal-domein-en","services-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/cases\/36945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":13,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/cases\/36945\/revisions"}],"predecessor-version":[{"id":40623,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/cases\/36945\/revisions\/40623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media\/35712"}],"wp:attachment":[{"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/media?parent=36945"}],"wp:term":[{"taxonomy":"thema","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/thema?post=36945"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/nlmtd.com\/en\/wp-json\/wp\/v2\/services?post=36945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}